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Do businesses still need to provide hand sanitizer?
The short answer is “Yes.” The majority of retailers and businesses are still offering a hand sanitizer solution to customers. As mask mandates are lifted, however, many leaders may be tempted to eliminate their hand sanitizer program as they look for ways to trim expenses.
Delta Variant Impact
Just as we were seeing a return to normalcy, a new and deadly variant has emerged leading to a possible 3rd COVID-19 wave. This threat, which is proving to be even more contagious than the original virus, is prompting another rise in hand sanitizer demand. Businesses are again placing renewed emphasis on their hand sanitizer offering.
A Strategic Opportunity
With demand alternately peaking and subsiding for the foreseeable future, how do businesses leaders effectively navigate this cycle? The answer is offsetting hand sanitizing program costs with revenue. This approach makes a long-term hand sanitizing solution financially neutral.
Astreea is uniquely positioned to offer businesses two different avenues for shifting their hand sanitizing programs from an expense to a revenue generator. One approach is to utilize Astreea for promotional messaging or branding. Another avenue is to secure dispenser sponsorships from strategic partners. And with Astreea+, both these models can be cashflow positive from day 1.
Astreea Sign is perfect for promotional messaging and activations.
Astreea’s removable Sleeve accessory is perfect for promotional messages. Our nylon sleeves are completely customizable and interchangeable. The large graphic surface area combined with a low price point makes this an extremely cost effective solution.
In addition to Sleeves, Astreea Sign and Duo/Sign offer ample space for a custom decal. These accessories are right in line-of-site, making them perfect for driving customers to landing pages, coupons, or other activations via printed QR code.
Businesses can also take advantage of powder coating and custom decal options. This is a permanent and durable solution that offers an upscale look.
Astreea Sleeve acts as a billboard for your brand.
Zero Investment Model
Through Astreea+, businesses can build a long-term sanitizer program with no up-front investment. This “Sanitizer as a Subscription” model combines Astreea dispensers, Astreea Safe sanitizer, and a subscription management portal into one low monthly payment.
When paired with a sponsorship or advertising revenue stream, businesses can offset part or all of their monthly subscription.
Where to start
Begin with your dispenser and sanitizer usage. With even a rough estimate, your Astreea representative can prepare an Astreea+ analysis and help you determine what sponsorship or promotional income your business would need to cover your monthly subscription.
After implementation, we can estimate the number of visitors each of your dispensers is seeing, and provide tracking for any QR code we create for your Sign and Duo/Sign decals. These data points will help you demonstrate ROI to your sponsors or marketing department.